About

Tweens_Mural Meeting 004The Tweens Nutrition and Fitness Coalition (TNFC) is a group of over 30 community members  working together to create healthy food and physical activity environments for  Lexington  tweens. The coalition chose tweens—9-13 year olds– as the priority audience based on their important developmental phase and the limited community services available to them. The TNFC was formed in 2003 with support from the Lexington Fayette County Health Department, the Kentucky Department for Public Health, the Florida Prevention Research Center and Centers for Disease Control and Prevention.

Why do we do this work?  Because Kentucky has the 8th highest rate of childhood obesity in the nation and ranks first for overweight and obese high school students. One in three Lexington youth are considered overweight or obese. Increasing access to healthy food and fun opportunities to be active are key to helping children develop healthy habits. The childhood obesity epidemic undermines the physical and  emotional well being of our children, as well as their life expectancy. We believe that kids deserve better.

Mission Statement

The Tweens Nutrition and Fitness Coalition is dedicated to making healthy eating and physical activity popular and accessible to Lexington tweens in their homes, schools and communities.

ourapproachphotoApproach

Under the guidance of Dr. Carol Bryant and the Florida Prevention Research Center team we use Community Based Prevention Marketing (CBPM). CBPM combines a community coalition with its wisdom, connections and influence with sophisticated social marketing tools–-the same tools that commercial marketers use but applied to health and social change.  This means we listen a lot before we act. We conduct interviews and focus groups with key stakeholders and members of the priority audience. We comb the literature to see what others have learned about the topic. And we partner extensively! It’s not unusual for us to have 20 partner groups working with us on an intervention. Our ideas and materials are tested before we launch and once our projects are underway, we monitor, tweaking as necessary for maximum impact.

We also want to acknowledge financial support from The U.S. Centers for Disease Control and Prevention supported this research through cooperative agreement U48DP001900.

Projects